Nothing is worse than handing over a pitch deck you worked hard on, or concept drawings, and being ghosted by the other party.

This is a hard lesson I’ve had to learn over the years. Prospects are quick to ask for a pitch deck, because it's easy and takes all the burden off of them.

Whether prospects read these decks or not, service providers are asked to waste a ton of time on something that may never be glanced at—or worse, something that’s used as an A/B comparison to justify going with a lower-priced competitor.

Tip: Don’t send decks or PDFs or concept pitches via email any more. If a prospect wants your pitch, they should schedule a call. Go over the deck together. That way you'll know they at least heard your ideas the way they were meant to be heard.