We assume that being a better communicator means we will be liked more.

While there is a lot to be gained from employing empathy, reading the room, and tailoring our message to the people we’re talking to, in a strict sense, you can be a great communicator and be hated.

Great communicators are the ones who get their message across most effectively.

Great communicators are the best understood.

But being understood isn’t the same as being liked.