As the founder of Electrify Expo explained to me, we are no longer at the early adopter stage of electric vehicles.

While there have been numerous attempts to politicize the nascent industry, the fact remains: More people than ever are interested in the future of EVs.

And these people aren’t just hippies, or hipsters, or hippopotamuses… Hippopotami?? They are from all backgrounds and all walks of life.

There’s something in the industry for everyone, whether it’s the family that wants to joyride with two kids, speed demons who want to race at the upper limits, comfort-seekers looking for the latest in sleek, quiet, luxury, or even people who rely on these tools for daily mobility, it’s never been more clear that this movement goes beyond a die-hard niche.

But don’t celebrate this positive change! Because that will alert them that we’re winning.

Instead, just keep your cool, and watch things slowly unfold as if you don’t care.