…and I just bought an Apple Watch for the first time this week.

Because apparently having a low heart rate either means I’m in trouble or I’m Lance Armstrong (just don't test my blood).

Now, here’s the thing about the original Apple Watch launch video. We all miss Jony’s buttery British accent (and soon, with his merger with OpenAI, we’ll be hearing it a lot more), but what strikes me is that the 2014 video could have been made today.

That’s how little the device has changed in over a decade.

The interface, the crown—virtually everything important remains unchanged.

Yes, it’s slightly faster. Yes, the screen is marginally bigger. But is this what Apple has become?

Iteration > innovation?