When you speak with as many Silicon Valley founders as I have, you start to recognize their “doublespeak”.

They switch into pitch mode and jump into the same set of rehearsed lines they’ve practiced 1,000x.

One founder seriously told me that his motivation to electrify taco trucks was that the gas generators were so loud he and his friends couldn’t have a conversation.

As a connoisseur of hundreds of taco trucks, I can safely say that while gas generators aren’t the best thing in the world, they’ve never stopped me from eating or talking.

So the Silicon Valley investor reason is: I needed to fix this annoying problem that made it unbearable to talk! But the real reason is: I want to electrify everything to reduce our reliance on fossil fuels.

We don’t need to couch our solutions in made-up problems. We don't need to communicate what we think people want to hear.

Just be honest. Exit pitch mode, and enter "real human being" mode more often.