The Upright Citizens Brigade is one of the premier teaching institutes for improv comedy.

Their latin motto is: Si Haec Insolita Res Vera Est, Quid Exinde Verum Est?

Which translates to: “If this unusual thing is true, what else is true?”

That question is at the heart of their entire improv comedy method, and the skillset of every improviser you admire.

It’s a way of looking at life that lets us mentally go down the rabbit hole and stick with crazy ideas. It’s how we stay in the scene and keep building on a premise.

It’s what Conan O’Brien does, it’s what Einstein did. “It’s not that I’m so smart, it’s just that I stay with problems longer.”

The very same technique that helps us be funnier on stage helps us explore the possibilities of technology—the good and the bad.

Asking this simple question daily will change the way we see the world.