Much of the public discourse around AI is about what human jobs it will replace.

Yes, there are many human roles that will sadly be lost to AI.

But a conversation fewer seem to be having is, what about all the things that humans aren’t getting done?

When we see a piece of trash on the road, no human has picked that up.

When we see a Texas-sized island of trash in the ocean, few humans are racing to do something about it.

When we see a patient miss the window for life-saving treatment because no one read their chart, we realize that no human can read millions of charts at once.

When we see abandoned buildings, crumbling concrete, and societies that can no longer function, we become aware of just how much humans are falling short of getting everything done.

Yes, there are certainly human jobs that AI will replace.

But more interesting? All the things that no human can do or wants to do.

Until everything around us is a flawless, utopian society, it’s clear that AI has enormous power to get done that which we can’t/won’t.

This past weekend, I did something I’ve never done before…

A Wim Hof-style ice bath, hosted by my friend Stephen Posner.

It was cold outside. It was grey. It was already raining.

Standing in front of a kiddie pool full of ice, there was just about nothing I wanted to do less than get in that thing.

But peer pressure (and my life philosophy) dictated that I must go in. Sigh.

At first? I did not handle it well. At all. I tried to breathe, but I just couldn’t. The body’s physical response left me feeling powerless.

But after about 30 seconds, I was able to breathe again. I was able to balance. I was able to find a sense of calm that let me stay in that water for another 2.5 minutes.

The feeling of self mastery and personal breakthrough was astounding, and it was so important for me to get over that initial hump.

How many things in life are just like this?

Here in Hollywood, I have many friends in the entertainment industry. When they are “on-set”, it usually means they are working a minimum of 12-hour days, often many days in a row.

Before I had kids, I asked: “How can you function on so little sleep?”

Well, now I’ve been on-set for 6 years and counting. No one tells you when you have kids that it’s not just a full-time job, but a 24/7 job that is literally the hardest job you’ve ever had (yes, even harder than building a business).

Building a business and having kids? Hard hard hard. HARD.

But not impossible. If this is you, hats off. This is me cheering you on today, because God knows you need it.

Every marketer knows this: You select a beautiful stock image, you build a website around it, and a few weeks later you see a competitor at a trade show using the same image in their booth.

Stock photos save us the cost of hiring a photographer (who wants to spend that kinda money!? No, seriously you should…), but stock photos remove all points of differentiation between us and our competitors.

When budgets are a constraint—and when aren’t they?—AI has a notable advantage here, as long as it can get the number of fingers right.

When we’re not trying to say anything specific, but rather just need “a doctor” looking at “a clipboard” with a “general sense of satisfaction” on her face, AI to the rescue! Now you can be sure that no one else has or will ever have the same image.

All things being equal? Go for AI (but count the number of fingers first).

When I was first apprenticing under a successful DJ at the tender age of 21, sitting in the studio writing music for 12 hours a day, I remember a lesson that stuck with me from then until now: details matter.

What struck me watching this professional at work, was how much time he spent on seemingly insignificant things. He could spend hours agonizing over the tiniest cross-fades on an audio track, stuff that I was 100% sure most people couldn’t even hear. It wasn’t about good enough, it was about chasing “perfection”. I learned that a thousand little details are what separate something great from something mediocre—the big picture is seldom the deal-breaker.

These days, I believe that every form of expression is music, whether it’s art, a website, a speech, a piece of content, you name it. And so many times in our lives, small-minded people will push back against the details: Who cares if this text is 10 pixels too far to the right? Who cares if this video is 10% too dark? Who cares if this audio is a little muddy, or a little harsh? Who cares? Why bother? Is the juice even worth the squeeze?

But in all forms of human output and expression, the details aren’t just details. They are everything. They are the difference between good and great. Always.